The Edge Global
Los Angeles, California, USA
The Edge Global
Los Angeles, California, USA
Our team has deep experience in a number of highly competitive and dynamic sectors. We’d love to help you grow your business. Just shout, we’re always keen to learn more about different companies and the industries they compete in.
Over 25 years of global experience in Beer, Wine and Spirits. Companies that we’ve worked closely with include Diageo, Bacardi, Foster’s Brewing, SAB Miller, Carlsberg, Brown Family Wine Group. Some of the brands we’ve worked on are Johnnie Walker, Grey Goose, Guinness, Bombay Sapphire, Tanqueray, Jose Cuervo, Brown Brothers, White Claw, Captain Morgan to name a few.
Within this sector our experience extends to brand positioning, brand architecture, new product development, retail category management, managing innovation pipelines. We have close to fifteen years of experience across Skin Care, Color Cosmetics, Wellness, Hair and Fragrance. Brands include – No7, Soap & Glory, Liz Earle, Sleek, Weleda, Avon.
Our team have led key projects for brands in this sector which include – Coca Cola, Nestea, Powerade, Mother Energy, Mr Kipling, White Wings, Skinny Pop Popcorn, Dots Pretzels, Parkers Pretzels. We have material experience in brand management, Commercialization and innovation launches.
Over 20 years of experience in the personal care category that spans the US and Europe. We’ve covered Bricks and Mortar and B to C brands. Brands include – Braun, Gillette, Soltan, Boots, Walgreens, Harry’s, Flamingo, Weleda, Lume and Mando.
Having worked on both Mainstream and Premium Brands in fintech we have over 20 years of deep Global experience. Our expertise in this sector covers Banking, Credit and Telco. Brands include – American Express, AIB, Vodafone.
Nearly 30 years of experience in the sector across multiple companies and brands in a number of countries – Experience, covers brand management, Planning and commercialization. Brands include – McDonalds, Dunkin, Buffalo Wild Wings, Arby’s, Jimmy Johns, Sonic, Church’s Chicken, BJ’s Brew House, Five Guys, Baskin Robbins.
Starting in 1998 our experience in healthcare spans categories such as First Aid, Pain, Sun Care, Neuroscience Drugs, Vitamins and Supplements, Diapers, Adult Incontinence, Cold and Flu. We’ve worked on brands such as Boots, Walgreens, BMS, Soltan.
Brands that we’ve helped build greater value in this sector include Crowne Plaza, Holiday Inn, InterContinental, Amex Travel. Commencing in 2008, we’ve honed our experience across this sector by delivering brand positioning, product development, new hotel concepts in both the high-end and accessible price sectors. Amex Platinum and Centurion benefit options in both the hotel and travel sectors.
More than a decade of experience within the retail sector. Experience spans Bricks and Mortar and B to C. Brands include – Tesco, Boots, Walgreens, Allbirds, Warby Parker, Harrys, Flamingo, Lume, Mando.
A breadth of experience within the fashion sector ranging from revitalizing legacy brands globally to helping newer B to C brands set their foundations and architectural boundaries.
Brands include – Speedo, Allbirds, Warby Parker.