The Edge Global
Los Angeles, California, USA
The Edge Global
Los Angeles, California, USA
If your marketing consultant isn’t running a creative briefing on Venice Beach wearing only a pair of Speedos, then you know what you need to do. Andy utterly immersed himself in our brand. The results have blown me away. Enough said.
I’ve known Andy and his team at the The Edge for many years and have had the privilege of working with Andy in more than one business. Last year, in my current business, Tesco, we were struggling with the process of getting to a Brand Strategy that felt right for current consumers needs. I asked Andy to come in and help us and he and his team did a brilliant job in helping us through the process. There are three unique aspects about The Edge. 1) They coach your team rather than tell, building a lasting brand building capability in your team. 2) Through this coaching, your team feel the brand strategy is theirs and so they take much more ownership in embedding it in the business and 3) They work at speed. Although they coach your team to come up with a strategy, they do a lot of work in the background to help the team land on the right insights quickly and to build consensus.
We’ve worked with Andy Gibson and the team at The Edge for about four years across several of our brands at Mammoth Brands – Harry’s, Flamingo, Lume and Mando – and they’ve been exceptional partners.
The workshops Andy facilitates are some of the most valuable sessions we run as a team. They start with the customer and help us build a shared understanding of what each brand should mean to the people we serve and how it can genuinely improve their lives. What makes Andy and his team unique is that they’re real marketing practitioners. They do the research, deeply understand our customers and categories, and then act as incredible facilitators and teachers – helping our teams build the muscles and shared language of great brand building.
Andy and his team have created a consultancy capability that is uniquely differentiated from other experiences I have had with agencies and consultants that offer “brand building” or “marketing strategy” workshops. These other workshops tend to be “presentation heavy” versus The Edge’s deep engagements that teach organizations not only the what and the why, but how to do the work necessary to be successful.
Because Andy and his team directly contributed to teaching and building the skillset capabilities of our people, we have had a lasting and measurable impact in the growth and development of our future leaders in Brand, Marketing, and Product Innovation.
This provides my strongest recommendation possible for any company considering an engagement with Andy and his team. I am always available to speak directly with any prospective client who would like to learn more about my experience and business outcomes.
I first worked with Andy back at Bacardi 12 years ago. Without doubt, Andy’s unique approach to building brands is the best I’ve seen: simple, practical, inspirational and measurable. Most importantly, though, it brings sales & marketing together. Years later when I commenced at the Brown Family Wine Group I engaged Andy to lead ‘How to Build Brands’ and ‘Integrated Commercial Planning’. Both programs were engaging via incredible case studies, filled with practical examples and tools, highly immersive, outcome focussed and… most importantly fun. ‘Processes and Language’ have now been successfully imbedded within our business – 2 years on and going strong. Best of all, it’s helped us to achieve our growth objectives.
I would highly recommend The Edge. Their candour and healthy way of challenging the process ensures they not only become an essential extension to the broader team… they are THE TEAM.
I’ve worked with The Edge for over eight years across multiple companies. Their work has consistently helped us clarify our brand positioning, align our organizations, and translate strategy into tangible commercial outcomes. They bring a rigorous, insight-driven approach to defining who you are as a brand and what you uniquely offer. This is then embedded across the business through highly effective workshops, integrated planning, and capability-building programs. Their process doesn’t just create strategy, it ensures teams understand it, own it, and can bring it to life to impact all aspects of the business. What sets The Edge apart is how they operate. They feel like an extension of the team, not an external consultant. They have a knack for helping the organization build capability and take true ownership. The impact goes beyond marketing; it strengthens teams, builds strategic capability, creates alignment across the business and empowers teams to translate theory into practice driving both short term and sustainable business performance. 